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Emergency Relief for Baton Rouge Dealership Families
Dear Fellow Dealers:

I spent a good part of this week in Baton Rouge with Louisiana ATAE Will Green taking stock of the recent flood damage in that ravaged area. Although only a half-dozen or so area new-car dealerships suffered flood damage, it is a vastly different story for hundreds of dealership employees and their families, most of whom live in flooded areas.

Because the affected areas were not in flood zones, most homeowners and renters do not have flood insurance, and the maximum FEMA payout will be capped at around $30,000 (with the average payout at around $10,000).

Based on the number of applications that are now rolling in and Will's assessment on the ground, we anticipate that more than 1,500 dealership families will be applying for NADA Emergency Fund relief. Moreover, because of the severity of the flooding and lack of insurance, we believe that the vast number of relief applications will qualify under our current grant rules for a $1,500 relief check.

On Tuesday, Will and I helped hand out $40,000 in Fund checks to 29 employees at just one Baton Rouge dealership. Another local dealer told me that he has over 140 employees who lost their homes and that their applications will be arriving soon. Most of these folks have lost everything, and the stories of personal tragedy we heard are gut-wrenching.

We think that Fund demand will exceed $2 million, and the Fund balance is currently around $325,000. To fill the expected gap, I have been charged with initiating a nationwide fundraising campaign that we launched this week. We are asking each dealership in the country to contribute $1,000 to the Fund in order to "adopt" a devastated Baton Rouge dealership family. Because Will does not have a separate Fund, we agreed to run all relief efforts through the NADA Fund.

Below is NADA's video plea for help


Peter Welch
President, NADA

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